* ONLINE REGISTRATION CLOSES AT 3PM TODAY. TICKETS WILL BE AVAILABLE AT THE DOOR - CASH, CREDIT CARD OR INTERAC ACCEPTED.

Fashion Group returns to SAS for an evening of networking followed by a presentation and conversation with Lori Schafer, co-author of Branded! How Retailers Engage Consumers with Social Media and Mobility.

Tuesday, February 7

Location: SAS

280 King St East
Suite 500

6PM  Cocktails & Networking
7PM  Guest Speaker presentation, Q&A

Branded! has been featured on numerous media channels including CNN, NY Times, Businessweek, NPR, CBS MoneyWatch, Bloomberg and many, many more.

Sharing their decades of experience in retail and technology, Bernie Brennan and Lori Schafer demonstrate how social media and mobility can substantially improve a retailer’s market share and brand position. Loaded with examples, Branded! provides comprehensive reviews of leading retailers who are successfully implementing social media and mobility.

Lori Schafer is the Executive Advisor for Retail at SAS Institute. Schafer, an entrepreneur with twenty-five years of experience in retail and consumer-packaged goods' technology, began her career at The Procter & Gamble Company. She was CEO of Marketmax, Inc., prior to its acquisition by SAS in 2003 when she became Vice President of SAS Global Retail. She serves on the board of directors of several retail and technology companies as well as the National Retail Federation.